DETROIT — Ram Best-in-Class Trucks is set to roll out an industry-first 10-year or 100,000-mile powertrain warranty across its 2026 model lineup. The bold move is a key element in Stellantis’ 18-month strategy to revitalize the Ram brand.
Extended Coverage for Key Components
The new warranty covers essential drivetrain components, including the engine, transmission, transfer case, driveshafts, differentials, and axles. It doubles Ram’s current five-year or 60,000-mile coverage and surpasses warranties offered by top rivals like Ford, GM (Chevrolet and GMC), and Toyota.
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Addressing the Reality of Longer Vehicle Ownership
Ram CEO Tim Kuniskis emphasized the need for stronger warranties as vehicle prices and loan terms continue to climb. “Eighty-five percent of truck buyers finance for seven years or more, and keep their trucks for over a decade,” Kuniskis noted. “Yet, warranties haven’t evolved to reflect that reality.”
Recent data from Edmunds.com backs this trend, showing a record 19.8% of new car loans now span 84 months, while 67.4% fall between 60 and 75 months.
A Move to Win Back Truck Buyers
Kuniskis, who returned from retirement to lead the brand’s recovery, believes the enhanced warranty will help attract new buyers, retain loyal customers, and re-engage former owners. Ram has seen sales drop nearly 38% since its 2019 peak.
“We believe this will set a new standard in the truck segment,” Kuniskis said. “It’s the strongest warranty in the business.”
Strategic but Selective Warranty Rollout
The extended warranty applies to all 2026 Ram trucks and vans purchased or leased for personal or business use, including chassis cab models. It excludes fleet sales and the Ram ProMaster electric van. The coverage is limited to the original owner.
Potential for Long-Term Adoption
While the warranty is currently planned for 2026 models, Kuniskis says it may continue based on customer response. “If feedback is strong, we plan to extend it beyond this year,” he told CNBC.
Though longer warranties increase automaker risk if quality issues arise, Kuniskis believes the long-term brand loyalty and perceived value outweigh the potential costs. “Yes, there’s risk,” he said. “But the customer benefit makes it worth it.”
Not Entirely New to the Industry
Ram isn’t the first automaker to offer a 10-year/100,000-mile warranty. Brands like Kia have successfully implemented similar programs, suggesting that consumers value extended coverage as part of their vehicle investment.
Frequently Asked Questions
What does the new Ram truck warranty cover?
The new limited powertrain warranty covers essential drivetrain components, including the engine, transmission, transfer case, driveshafts, differentials, and axles.
How long is the warranty valid?
The warranty is valid for 10 years or 100,000 miles, whichever comes first.
Which Ram vehicles are eligible for this warranty?
This coverage applies to all 2026 model-year Ram trucks and vans, including chassis cab models, purchased or leased by individuals and businesses. Fleet purchases and the Ram ProMaster electric van are excluded.
Is this warranty transferable to a new owner?
No. The warranty is limited to the original owner and is not transferable upon resale of the vehicle.
How does this warranty compare to competitors?
Ram’s new warranty significantly surpasses the standard 5-year/60,000-mile powertrain warranties offered by Ford, Chevrolet, GMC, and Toyota, making it the best-in-class among full-size pickup trucks.
Why is Ram offering a longer warranty now?
As vehicle prices and loan terms increase, buyers are keeping their trucks for longer periods. Ram is aligning its warranty to better support long-term ownership and build customer confidence.
Will this warranty continue beyond 2026 models?
Possibly. Ram CEO Tim Kuniskis has indicated that if the reception is strong, the warranty could be extended beyond the 2026 model year.
Does the warranty cover electric or hybrid trucks?
Currently, the warranty excludes electric vans like the Ram ProMaster EV. Details on coverage for upcoming hybrid or electric Ram trucks have not been confirmed.
Are leased vehicles eligible for this warranty?
Yes. The warranty applies to retail purchases and leases for personal and business use (excluding fleet).
What is the main benefit to customers?
The longer warranty offers peace of mind, helps lower long-term ownership costs, and adds value to buyers who plan to keep their truck for many years.
Conclusion
Ram’s launch of a 10-year/100,000-mile powertrain warranty marks a bold and strategic shift in the competitive pickup truck market. By aligning warranty coverage with how long customers actually keep their vehicles, Ram not only addresses buyer concerns about long-term value but also positions itself as a more customer-focused, reliable brand.
As Stellantis works to revive Ram’s market position, this warranty could be a game-changing step toward regaining trust, increasing loyalty, and driving long-term growth in a crowded segment.